Digital Marketing

What Are SEO Tools?

SEO tools are software tools designed to help you boost the performance of your website in search engines. SEO tools comprise but are not restricted to keyword phrase analysis, search engine submission, link analysis, and directory submission. Other SEO tools include Google Analytics, Open Directory Project (ODP), web designer review, Meta tag, and other tools. In essence, SEO tools help you measure the effectiveness of your website in the market.


Google Analytics is a free tool offered by Google. This web-based analytics application provides you with a comprehensive overview of how people use your keywords on your website. One of the most critical metrics, Google Analytics, tells you how many people are visiting your site and where they are visiting from. Read the full Review Here to fine-tune your marketing strategy and increase your Google, Yahoo, and MSN search engines.

Another SEO tool that you need to check out is Open Directory Project (ODP). This is a free tool offered by Google. The ODP platform allows you to submit to web directories to Googlebot. The main purpose of this is to ensure that you only have one backlink from a web directory and that your directory is well-recognized by Google. You can use this free tool along with Google Webmaster Tools (used by Google Webmaster) and other SEO softwares such as Google Analytics and Google Webmaster Central (GWC).

Link Popularity: One of the most important components of SEO is the number and quality of inbound links that you have on websites. Link Popularity is a measure of the popularity of the various links that point to your site. If you want to improve your SEO ranking, the first thing you need to do is to look at the link popularity of your site. This will help you analyze the activity of the search engines and get a clue about what kind of strategies you should be making to improve the ranking of your site. The Google Platform Status Analyzer is a popular tool for checking link popularity.

Content Strategy: Content is the backbone of SEO. If you are looking at increasing the search ranking of your site, you should focus on content strategy. There are different kinds of content strategy that you can opt for. You can either optimize your own content or hire an expert in the field to write articles for you. There are a variety of these tools on Google’s site.

Keyword Tool: Another important tool that is used by SEO experts is the keyword tool. This tool helps you find the right keywords that will rank you well in the search engines. This will not only help you optimize your web pages but also your domain name. There are a plethora of tools on Google’s site that you can use to do this research.

Link Popularity: One other important SEO technique that is often overlooked is the link popularity. Link popularity determines your place in the search rankings. The Google Webmaster Central has a tool for gauging the link popularity.

If you keep all these SEO tips in mind, you will have a good chance of increasing the traffic on your site and thereby improving its position in the search engine results page (SERP). This will lead to a steadily increasing number of targeted clients and hence, a better chance of earning more profits. You will have to spend time and effort to understand these tools and how they work. But if you make use of many such tools, you will be able to manage your online presence much better and make more money in the long run. The best part is that you will only need to invest your time and effort once and will reap benefits for many years to come.